UK Prime Minister David Cameron’s notorious advice that people should all ‘hug a hoodie’ has been much publicised and discussed. After the London riots it has come under scrutiny again. Hoodies, certainly on the list of older generation, have evolved all sorts of negative connotations. Many teenagers, however, don’t realize why this should be so.
For many totally law-abiding teenagers, the humble hoodie is really a warm, comfortable clothing choice and nothing more. Personalised hoodies have grown to be especially popular amonst the younger generation, being a great way showing your support for a club, team, group or cause. Lots of youngsters get hooded sweatshirts made up as a keepsake from old schools, or fun group holidays. Hoodies are frequently used in an effort to remember positive experiences. So why do hoodie-wearers have such a bad reputation?
One possibility is that, although the vast majority of youngsters wear hoodies, the only real ones who make it in to the media are those that are around no good. This could lead older people to assume that it’s young thugs and criminals alone who wear hoodies. This could mean that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Contact with perfectly nice youngsters who wear personalised hoodies, or hoodies in general, could help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, isn’t the norm.
Another element which might make people cautious with hoodie wearers, if they wear personalised hoodies or elsewhere, is the condition and design of hoodies and promotional hoodies. You’ll no doubt have observed signs in shop windows which read: ‘NO HOODS IN STORE’. The point that hoodies have an, eponymous, hood may appear obvious but it is something can make people nervous because it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even in personalised hoodies, can look particularly menacing, due to the fact their faces are hidden. When you are unable to see the faces of large groups it can seem scary as a result of lack of human connection. Mostly, however, this prejudice contrary to the humble hoodie is really a media construct, mixed with just a little bit of class snobbery and concern with the young…an unpleasant cocktail once you think about it.
You will want to show that personalised hoodies are simply as fun, lovable, stylish and friendly as the next item of clothing. Since personalised hoodies are fully customisable you can spread any message you like using them. Use personalised hoodies to demonstrate school pride, university affiliation and club membership.